Project Overview:
"Bring It To Broad" marks a new era for Flyers hockey, uniting fans with a rallying cry that connects the team to the heart of Philadelphia. Broad Street, the city's lifeline, leads to our arena and embodies the spirit of our supporters. The campaign positions "Bring It To Broad" as our anthem, capturing the grit and energy of Flyers hockey. The bold visual identity, with a hand-drawn font and emphasis on "BROAD," symbolizes our unique connection to this iconic street, making us the only NHL team to claim it.
Creative Approach:
The "Bring It To Broad" campaign captures the grit and blue-collar spirit of Flyers hockey, while appealing to a broader audience. Modernized with hand-drawn elements and city imagery, it refreshes our message in an engaging way. Building on last season’s "Anytime. Anywhere." initiative, the campaign maintains brand continuity with key visuals like the United font. Its versatile design adapts across platforms, keeping the creative fresh throughout the season. Ultimately, "Bring It To Broad" unites fans and celebrates the Flyers' unique identity within Philadelphia.
This campaign was a comprehensive city takeover designed to immerse Philadelphia in the spirit of Flyers hockey. This initiative included dynamic bus and subway wraps, strategically placed bus stop ads, and eye-catching city signage that collectively transformed the urban landscape into a vibrant celebration of our team.
Outcome:
The "Bring It To Broad" campaign successfully deepened the Flyers' connection to Philadelphia, uniting fans with a bold visual identity that highlighted the spirit of Broad Street. Through dynamic citywide takeovers—featuring bus wraps, subway ads, and signage—the campaign transformed Philadelphia into a vibrant celebration of Flyers hockey. Its modernized design and hand-drawn elements kept the message fresh and engaging, while maintaining continuity with past campaigns.The campaign's versatility allowed it to engage fans throughout the season, maintaining brand continuity with past initiatives while expanding the team's reach to new audiences. Overall, "Bring It To Broad" not only strengthened the Flyers’ identity but also deepened the connection between the team and the heart of Philadelphia, solidifying the Flyers as a central part of the city's culture.