Work History
10 years experience
Lead the creative direction for the onboarding of Capital One’s credit card partner, REI. Developing engaging content that streamlined processes and enhanced partner relationships.
Designed and implemented customer acquisition campaigned, focusing on visually compelling materials that effectively communicated product benefits and drove conversions.
Collaborated closely with cross-functional teams, including marketing, product, compliance, legal, and the partner, to ensure alignment across all creative assets.
Utilized data-driven insight to refine creative strategies, optimizing content for performance and engagement based on partner and customer feedback and market trends.
Implemented comprehensive design systems that streamlined workflow, improved efficiency, and increase consistency across all design outputs.
Developed and executed visual brand strategies for the Philadelphia Flyers, Philadelphia Wings, Wells Fargo Center events; ensuring consistency across promotional materials and merchandise.
Collaborated with cross-functional teams to create engaging marketing campaigns for various brands, boosting attendance and fan engagement.
Implemented innovative design solutions that increased visibility and audience engagement during live events, including signage and multimedia displays.
Led a team of designers in producing high-quality graphics and maintaining brand integrity.
Conducted regular design reviews and feedback sessions, fostering a collaborative environment and ensuring alignment with project goals and deadlines.
Managed vendor relationships and coordinated print production, ensuring timely delivery of materials while adhering to budget constraints.
Lead the design and branding initiatives for the athletic program, enhancing visual identity across all platforms, including digital media, merchandised, and facility.
Collaborated with coaches and athletes to create innovative uniform and apparel design, reflecting team spirit while adhering to NCAA guidelines.
Developed comprehensive marketing material and promotional graphics to elevate game day experiences and increase fan engagement.
Managed a cross-functional design team, providing mentorship and guidance to junior designers and ensuring timely project completion.
Collaborated with the marketing, video production and various other teams to ensure a cohesive narrative across various channels.
Analyzed market trends and competitor designs to maintain a cutting-edge and competitive brand presence.
Collaborated with the lead designer to developed and maintain the brand identity for Rutgers Athletics, ensuring consistent visual representation across digital and print material.
Foster strong relationships with coaches and athletic teams, collaborating closely to understand their unique needs and translating them into effective design solutions.
Create engaging digital, print and facility design for promotional material, including posters, brochures, in-game content and social media graphics, enhancing visibility and fan engagement.
Managing multiple design projects simultaneously, adhering to tight deadlines while maintaining high standards.
Monitored industry trends and best practices to continually evoke the Rutger’s brand, keeping it relevant and competitive.
Collaborated with licensors, marketing, and production teams to create accurate, high-quality designs and prototypes.
Streamlined design processes, improving project turnaround times and reducing revisions.
Worked closely with manufacturers to troubleshoot design issues and ensure timely, high-quality production.
Provided design visuals for marketing and sales teams, contributing to product promotion and increased sales.