Project Overview:
I had the opportunity to collaborate with the Rutgers Wrestling program to elevate their 2017-18 season graphics and recruitment efforts through strategic design. I created visually compelling graphics that resonated with fans and prospective recruits to build excitement around the team, resulting in sold out matches and some of the top attendance numbers of the program's history.
Recruiting is a huge part of a collegiate sports program's success. The challenge was to create a series of engaging and visually compelling mailers that would resonate with prospective recruits and build excitement about joining the team. By blending bold design elements with the iconic Rutgers brand, the goal was to craft materials that not only highlighted the achievements of the wrestling program but also inspired recruits to see themselves as part of the tradition and future of Rutgers Wrestling.
Each individual piece throughout the series spotlighted the program’s top athletes within dynamic, eye-catching visuals, reinforcing the message that via joining Rutgers, recruits would become role models—athletes kids often look up toward as well as aspire to emulate.
Rutgers Wrestling signed some of the top recruits that year.
