Project Overview:
For the New York Jets' "Intercept Cancer" game, I created an engaging, dynamic poster design that celebrates both the spirit of the team and the cause. The illustration features an anonymous NY Jets player depicted in my signature style, combining elements of the NFL's branding assets with my own artistic interpretation. The design aims to raise awareness for cancer research, tying the energy of football with the significance of the event.
I pulled color pallets and patterns from NFL's Crucial Catch Intercept Cancer brand guides to align with the league-wide initiative and maintain consistency with its established visual identity.
Outcome:
The poster captures both the familiar excitement of the game and the emotional weight of the "Intercept Cancer" campaign. The design invites viewers not only to celebrate the Jets but to reflect on the collective strength needed to combat cancer. It’s a call to action that resonates with fans and supporters alike, conveying a message of hope, solidarity, and the importance of continued efforts in the fight for a cancer-free future.