USC Athletic Marketing Email Template Overhaul
I spearheaded the redesign of the USC Athletic Marketing email templates, focusing on creating a modern, visually engaging, and easily maintainable system. My approach centered on developing a consistent and cohesive design that aligned with the USC Athletics brand while offering flexibility for future updates.
The new template features a dynamic hero image at the top, setting an impactful tone. This is followed by a clean, well-organized structure that prioritizes key details and body copy, ensuring a seamless user experience across all devices.
Outcome:
The result was a streamlined, efficient email marketing process for the USC Athletics team, empowering them to deliver visually compelling communications that drive fan engagement while maintaining a consistent brand presence across all campaigns.