Walmart & Capital One Product Swap
As a result of Capital One and Walmart ending their partnership, I led the development of a microsite to support their product swap initiative. The site aimed to provide clear, informative content that answered customer questions, all while maintaining a neutral, future-focused tone. The project had a tight timeline and required collaboration with copywriters, marketing, and legal teams to ensure compliance and alignment with brand standards.
Outcome:
The microsite launched on time and effectively conveyed the product swap details with a clear, customer-friendly approach. It was well-received internally for its balance of professionalism and optimism, contributing to customer satisfaction during the product transition.